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IF BLACK LIVES DO NOT MATTER TO YOU THEN YOUR PRODUCTS DO NOT MATTER TO US.


It makes no sense to recount the series of tragic events that have placed our country in another moment of racial tension and upheaval.  From Amaud Abuery, Brionna Taylor to George Floyd, the events that we have borne witness to continue to serve as a sobering reminder of the work we as Americans must continue to do to value and improve the lives of its Black citizens. With that said, there are still those companies and individuals, who have stated their vocal opposition to such efforts.  This has been exemplified in instances of several cigar and spirits companies and owners publishing racially insensitive and inflammatory social media posts. We, the Krimson Society, say enough is enough.

Let it be known that the Krimson Society, comprised of a membership of 20,000 African American and Latino men, representing every profession including cigar lounges, retail stores, liquor stores, bars and restaurants; will be boycotting any and ALL cigar lines and spirits brands that promote such racial insensitivity. In addition, we will be taking the following actions:       

1.  Mobilizing with all African American cigar and spirit societies throughout the country to create a national boycott list.

2.    Sending letters to all major cigar distributors, retailers and lounges and liquor distributors, in areas with a significant African American demographic, to discontinue sales of your products.

3.     Send press releases to all trade and news media on social media posts found to be    
racially inflammatory.

We will begin the process to take these three actions effective immediately.

To be clear, no product is worth sacrificing the value and meaning of life.  None.  Therefore, to all companies that are either openly defiant or disrespectful to the current movement at hand, we say to you: If our Black Lives do not matter to you then your products do not matter to us.

Respectfully,
L-Mani S. Viney 
President           
The Krimson Society